The following are some specific cases for judging the quality and influence of influencer resources:
Case One: Beauty Field
Influencer A:
Fan-related Indicators:
The number of fans has reached 5 million, making Influencer A a top influencer in the beauty field. In terms of the geographical distribution of fans, they are mainly concentrated in Europe and the United States, which matches the target markets of many European and American brands. The growth trend of fans is stable, with approximately 30,000 to 50,000 new fans added each month, indicating that the account is in a healthy development state.
Content-related Dimensions:
In terms of content professionalism, Influencer A is a professional makeup artist. In videos, he or she often introduces in detail the ingredients of various cosmetics and the products suitable for different skin types. For example, when introducing a liquid foundation, he or she will explain in detail professional knowledge such as its concealing power, makeup-holding ability, and the range of suitable skin tones.
The content quality is high. Professional lighting equipment is used for video shooting, resulting in clear images and high color fidelity. Moreover, the video editing is smooth, with exquisite special effects and subtitles to highlight the key points.
The content diversity is rich. Besides product trial and sharing, there are also makeup tutorials (such as daily makeup, stage makeup, retro makeup, etc.), makeup tool recommendations, and sharing of good items in the makeup room.
Interaction Data Evaluation:
The average number of likes for each video is around 200,000 to 300,000, the number of comments is around 20,000 to 30,000, and the sharing rate is also relatively high, about 10%. From the content of the comments, it can be seen that fans will actively ask questions about product usage details, makeup techniques, etc., and the influencer will also reply seriously.
It is known that the number of private messages received from fans every day is several hundred, mainly asking about product purchase channels and makeup suggestions suitable for themselves, which reflects the trustworthiness in the hearts of fans.
Cooperation History and Reputation:
There are numerous brand cooperation cases. Influencer A has cooperated with international luxury brands such as Chanel and Dior to launch limited-edition makeup sets. After the cooperation, the product sales have significantly increased. For example, the sales volume of a lipstick cooperated with a certain brand increased by 300% compared with the same period in the past during the cooperation and promotion period.
He or she has a good reputation in the industry, is often invited to participate in beauty industry seminars and activities, and colleagues' evaluations of him or her are that he or she is professional, dedicated, and the content has a strong guiding effect on consumers.
Based on the above factors, it can be judged that Influencer A is a high-quality and high-influence beauty influencer resource.
Influencer B:
Fan-related Indicators:
The number of fans is 2 million, but the growth trend of fans is slow. In the past six months, the number of new fans added each month is less than 10,000, and there are occasionally cases of losing fans. The geographical distribution of fans is relatively scattered, without an obvious concentrated area.
Content-related Dimensions:
The professionalism of the content is average. When introducing products, he or she mostly describes his or her own usage feelings and lacks in-depth professional knowledge explanations such as product ingredients.
The content quality is passable. The video image quality and editing can meet the basic requirements, but lack creativity. For example, the form of product trial videos is relatively single, simply showing the application process in front of the camera.
The content diversity is insufficient, mainly focusing on product trial and sharing, and there are few other types of beauty content.
Interaction Data Evaluation:
The average number of likes for each video is 50,000 to 80,000, the number of comments is around 3,000 to 5,000, and the sharing rate is relatively low, about 3% to 5%. The content of the comments is also relatively simple, mostly expressing likes or dislikes.
Cooperation History and Reputation:
There are fewer brand cooperation cases. The brands cooperated with are mostly niche brands, and the effect of increasing product sales after cooperation is not obvious.
There is no particularly outstanding reputation in the industry, and there is less communication with other brands and colleagues.
By comparison, the quality and influence of Influencer B's resources are relatively lower than those of Influencer A.
Case Two: Gaming Field
Influencer C:
Fan-related Indicators:
The number of fans has reached 8 million, and the number of fans is growing rapidly, doubling in the past year. Fans are mainly distributed in Asia, especially in China and South Korea, which is very attractive to some game brands that mainly target the Asian market.
Content-related Dimensions:
The content professionalism is very strong. Influencer C is a professional e-sports player. When explaining games, he or she can deeply analyze the skills of game characters, game strategies, team cooperation, etc. For example, when introducing a MOBA game, he or she will explain in detail the positioning of each hero, combo skills, and playing methods in different maps.
The content quality is high. The image quality of game live broadcasts is smooth, the sound is clear, and some interesting special effects and interactive sessions will be added during the live broadcast process. The game strategy videos he or she makes have compact picture editing, highlighted key points, and are accompanied by detailed text explanations.
The content diversity is rich. Besides game live broadcasts and strategy videos, he or she will also share his or her e-sports life, reviews and analyses of game events, evaluations of game equipment, etc.
Interaction Data Evaluation:
The number of online viewers during live broadcasts can often reach hundreds of thousands, with a large number of likes and bullet comments. The average number of likes for videos is around 300,000 to 500,000, the number of comments is around 50,000 to 80,000, and the sharing rate is about 15%. Fans will actively discuss game techniques, event situations, etc. in the comment area.
He or she receives a large number of private messages from fans, mainly about game skill improvement, game equipment recommendations, etc., indicating that he or she has high authority among fans.
Cooperation History and Reputation:
There are abundant brand cooperation cases. He or she has cooperated with many well-known game manufacturers, such as Tencent and NetEase. The sales of game peripheral products launched through cooperation are very good. For example, the limited-edition figurines cooperated with a certain game manufacturer were snapped up in a short time.
He or she has an excellent reputation in the game industry, is regarded as an opinion leader in the game field, is often interviewed by game media, and other game influencers also admire his or her game insights.
It can be judged that Influencer C is a very high-quality influencer resource in the game field and has a strong influence.
Influencer D:
Fan-related Indicators:
The number of fans is 3 million. The growth of fans is relatively stable, but the growth rate is slow. The distribution of fans is relatively even and not concentrated in the main market areas of a specific game.
Content-related Dimensions:
The professionalism of the content is average. When introducing games, he or she mainly shares his or her own game experiences and less often explains the in-depth strategies and techniques of games.
The content quality has room for improvement. The video image quality sometimes lags due to network and other issues, and the editing is relatively simple without many highlights.
The content diversity is limited. Most of the content is the record of the process of playing games by himself or herself, and there are few other extended contents related to games.
Interaction Data Evaluation:
The number of likes for videos is around 80,000 to 120,000, the number of comments is around 10,000 to 20,000, and the sharing rate is about 6% to 8%. The interactive content is mostly fans expressing their feelings about the game process, and there is less professional discussion.
Cooperation History and Reputation:
There are not many brand cooperation cases, and the effect of increasing product sales after cooperation is not very significant.
The reputation in the industry is average, and there are relatively fewer cooperation opportunities with other influencers and brands.
By comparison, the quality and influence of Influencer D's resources are at a below-average level in the game field.