Performance Bonus Determination Methods Based on Sales Growth
Fixed Amount Bonus:
- Set Sales Growth Targets: Establish achievable sales growth targets using historical data, market trends, and product lifecycle stages. For new launches, aim for ambitious growth like 200%, while mature products might target 30-50%.
- Determine Bonus Amounts: Align bonus amounts with the difficulty of targets and product margins. For high-profit, challenging targets, consider a generous fixed bonus, such as 5,000-10,000 yuan for a 200% sales boost on a new product.
Calculate Bonus According to Growth Ratio:
- Determine the Calculation Base: Use product sales or profit as the bonus base, whether it's the increment sales from promotions or the profit from the growth.
- Set the Bonus Ratio: Typically between 3-10% of the growth sales, with adjustments based on brand margins and promotion costs. For example, a 5% bonus on a 5,000 yuan growth in sales yields a 250 yuan bonus.
Method for Determining Performance Bonuses Based on Traffic and Exposure
Calculate Bonuses Based on Traffic or Exposure:
- Determine Traffic or Exposure Indicators: Identify key metrics like social media engagement or product page visits to assess influencer impact.
- Set the Bonus Unit Price: Adjust the bonus per unit of engagement based on platform value, target audience, and budget. For instance, offer 5-10 yuan per 1,000 YouTube views, culminating in a 500-1,000 yuan bonus for 100,000 views.
Tiered Reward Mechanism:
- Divide Traffic or Exposure Intervals: Segment traffic into tiers with escalating bonus standards to incentivize higher engagement.
- Calculate the Bonus: Assign bonuses based on actual traffic or exposure, motivating influencers to broaden their reach for greater rewards.
Comprehensive Performance Bonus Determination Method
Establish a Comprehensive Evaluation Indicator System:
- Determine Multiple Evaluation Indicators: Consider a mix of sales growth, traffic exposure, fan interaction, and new customer acquisition.
- Assign Indicator Weights: Reflect the brand's promotional focus and the significance of each metric to the business, such as a 40% weight on sales growth.
Calculate Comprehensive Performance Bonus:
- Determine the Bonus Calculation Method for Each Indicator: Use the above methods to calculate individual indicator bonuses.
- Calculate Comprehensive Bonus: Aggregate the weighted bonuses to derive an overall performance bonus, providing a holistic view of influencer effectiveness and motivation for multifaceted improvement.