The charging models of Amazon influencers mainly include the following types:
Commission Model
Commission Based on Sales Volume: This is one of the common charging methods for Amazon influencers. After influencers guide their fans to purchase products through their own promotional links, they will receive a certain percentage of commission from the sales volume. For example, a tech influencer promotes electronic products on Amazon. When fans purchase the products through the link provided by the influencer, the influencer can receive a commission ranging from 1% to 20% of the product's sales volume. The specific percentage depends on the product category and relevant Amazon policies.
Fixed Commission and Tiered Commission: In some cases, influencers and sellers will negotiate and determine a fixed commission percentage, and the commission will be calculated according to this percentage regardless of the sales volume. In some other cooperations, the tiered commission method will be adopted, that is, different commission percentages are set according to different sales volume intervals. The higher the sales volume, the higher the commission percentage will be accordingly. This is to motivate influencers to strive to improve the promotion effect and bring more sales performance for sellers.
Fixed Commission and Tiered Commission: In some cases, influencers and sellers will negotiate and determine a fixed commission percentage, and the commission will be calculated according to this percentage regardless of the sales volume. In some other cooperations, the tiered commission method will be adopted, that is, different commission percentages are set according to different sales volume intervals. The higher the sales volume, the higher the commission percentage will be accordingly. This is to motivate influencers to strive to improve the promotion effect and bring more sales performance for sellers.
Fixed Fee Model
Project-based Cooperation Charging: When sellers have specific marketing projects or activities, they will negotiate a fixed cooperation fee with influencers. For example, when a seller is going to launch a new product and hopes to promote the new product through influencers, both parties will determine a fixed price based on factors such as the time span of the promotion, content requirements, and promotion channels. The influencer will complete the promotion task as required within the agreed time and can obtain this fixed fee regardless of the final promotion effect.
Long-term Cooperation Charging: For some brand ambassadors in long-term cooperation or influencers in in-depth cooperation, sellers may pay a relatively high fixed fee to ensure that influencers continue to promote the brand for a long time. Under this model, in addition to promoting products, influencers may also participate in activities such as brand image building and fan interaction, contributing to the long-term development of the brand.
Project-based Cooperation Charging: When sellers have specific marketing projects or activities, they will negotiate a fixed cooperation fee with influencers. For example, when a seller is going to launch a new product and hopes to promote the new product through influencers, both parties will determine a fixed price based on factors such as the time span of the promotion, content requirements, and promotion channels. The influencer will complete the promotion task as required within the agreed time and can obtain this fixed fee regardless of the final promotion effect.
Long-term Cooperation Charging: For some brand ambassadors in long-term cooperation or influencers in in-depth cooperation, sellers may pay a relatively high fixed fee to ensure that influencers continue to promote the brand for a long time. Under this model, in addition to promoting products, influencers may also participate in activities such as brand image building and fan interaction, contributing to the long-term development of the brand.
CPC/CPM Model
CPC (Cost per Click) Model: That is, paying by the number of clicks. If influencers add Amazon product links to their promotional content, when fans click on these links, sellers need to pay a certain fee to the influencers. The cost per click varies according to factors such as the competitiveness of keywords, the popularity of products, and the influence of influencers. For example, in the highly competitive beauty category, the CPC cost for some popular keywords may be relatively high, while in relatively niche categories, the CPC cost is relatively low.
CPM (Cost per Mille) Model: That is, paying for every 1,000 impressions. Sellers need to pay the corresponding fee for every 1,000 times the promotional content of influencers is displayed. This model focuses more on brand exposure and is more suitable for some sellers who hope to improve brand awareness. For example, in Amazon's audio advertisements or DSP display advertisements, the CPM model is often used for billing.
CPC (Cost per Click) Model: That is, paying by the number of clicks. If influencers add Amazon product links to their promotional content, when fans click on these links, sellers need to pay a certain fee to the influencers. The cost per click varies according to factors such as the competitiveness of keywords, the popularity of products, and the influence of influencers. For example, in the highly competitive beauty category, the CPC cost for some popular keywords may be relatively high, while in relatively niche categories, the CPC cost is relatively low.
CPM (Cost per Mille) Model: That is, paying for every 1,000 impressions. Sellers need to pay the corresponding fee for every 1,000 times the promotional content of influencers is displayed. This model focuses more on brand exposure and is more suitable for some sellers who hope to improve brand awareness. For example, in Amazon's audio advertisements or DSP display advertisements, the CPM model is often used for billing.
Product Gifting and Benefits Model
Free Products: Sellers will provide free products to influencers. In return, influencers need to try and evaluate the products and share their usage experiences and recommendations on their own social media channels. This model is more common for some small and medium-sized influencers or new sellers. It can save costs while obtaining product exposure and word-of-mouth dissemination.
Additional Benefits: Besides free products, sellers may also provide some additional benefits for influencers, such as the opportunity to participate in brand activities, the opportunity to communicate with brand executives, and obtaining limited-edition brand products. These benefits can increase the enthusiasm and satisfaction of influencers for cooperation and also help strengthen the cooperative relationship between influencers and brands.
Free Products: Sellers will provide free products to influencers. In return, influencers need to try and evaluate the products and share their usage experiences and recommendations on their own social media channels. This model is more common for some small and medium-sized influencers or new sellers. It can save costs while obtaining product exposure and word-of-mouth dissemination.
Additional Benefits: Besides free products, sellers may also provide some additional benefits for influencers, such as the opportunity to participate in brand activities, the opportunity to communicate with brand executives, and obtaining limited-edition brand products. These benefits can increase the enthusiasm and satisfaction of influencers for cooperation and also help strengthen the cooperative relationship between influencers and brands.